Problem: ProdPerfect is a tech startup that approaches their services with a user-centered approach. It uses real data to see what paths users are taking on web apps and then based on that data, auto generates test scripts to test those paths (test cases). They needed a logo, brand identity and a revised website that would reflect their innovative services and stand out among the competition.
Solution: After doing research on the purchasing factors for software products in this arena, I learned that test engineers played a influential role in deciding whether the product would be effective and viable for the company. Ultimately, the company's CEO and sales force would have to approve, so the website needed to engage with these three users in mind, particularly, the engineers. Prototypes were tested in each camp with feedback and iterations. Final deliverables were produced that satisfied each group, and ProdPerfect's sales have increased throughout the year.
To comply with my non-disclosure agreement, I am only presenting images from the completed project and not a detailed case study.