The Kidney Innovation & Care Center of Brigham and Women's Hospital needed a new logo, identity guidelines packet and a website that would demonstrate their center as a leading global presence in kidney disease prevention. For their logo, I designed a simplified schematic representation of the blood circulation coming in and out of the kidney through the renal artery/vein, and thereby, alluding to the 'K' of their center's name and simultaneously, pointing to the two main branches (clinical and research) of their center. 
*As the project is currently under the development phase, some of the visual elements are in prototype form.
Back to Top